Botanic Gardens The Garden Shop
October 24, 2018
FRANK By OCBC, Singapore
October 28, 2018
SIA
Silverkris Lounge
Worldwide
Introduction
Singapore Airlines (SIA), Singapore’s premiere airline is well known to promise its customers “A great way to fly”. A key ingredient to achieve this is a seamless passenger experience covering ground-air-ground, infused with SIA’s signature Asian hospitality at each touchpoint. We designed the new SliverKris lounge experience as equal parts pilot example and a living, breathing prototype for the concept of home.
The Process
The "journey home" was the culmination of a two-year-long endeavour that comprised workshops, interviews, observations and prototyping sessions with passengers, thought leaders and senior staff from Singapore Airlines. Pushing the boundaries of design, participants were taken out of their normal environment to experience and give feedback on all points that would create a globally iconic environment overseen by perfect hosts.
The Outcome
The result is a space tailored towards beautifully delivering the basic needs of a person in transit whilst enhancing the emotional nature of travel in a home away from home. The new lounge is designed with thoughtfulness, care, personalisation and recognition as the backbone, translating to an experience where customers feel like guests in a home, and staff similarly feeling a sense of belonging and camaraderie.